By bombarding each person with hundreds-of-thousands of commercial messages per year, the technocratic, consumer research scientists have created a new fork in the road of human evolution. Through generations of cradle-to-grave consumer conditioning, and lifelong intra-cerebral media-drips, the emergence of a new psychological species has arrived, the Homo sapiens-consumere. We have become a highly specialized species of docile, obedient consumers. We are a material goods and brands, hunter-gather society of hominids standing upright to shop. Science, which promised enlightenment for the future of humanity, has been hired-away by international corporations to transform human beings into subservient creatures addicted to fruitless consumerism and mindless entertainment. At the dawn of a new millennium and era, many have been disappointed to discover that even transhumanism, is less about a singularity of human consciousness or quantum evolution, and more about the quasi-cybernetic peripheral adornment of gadgets, handbags, and designer glasses.
Coercion never goes away; it is refashioned to be fashionable. Materialism and consumerism are sophisticated forms of shackle-less bondage. Slavery was once not only customary but highly fashionable. Slaves were chic chattel property like a mule; beasts of burden, which came with bragging rights. The new slavery is materialism and consumerism – and every race is property of corporate profit. The new slavery dehumanises all races as beasts of buying. We are all the new sharecroppers working for a roof, food, and our share of the material-goods crop. Consumerism is our new master. We have been denatured and raised in hostile and completely artificial environments, where the wound we carry is the absence of deep community bonds. Our new community ties are buying clubs, coupon circles, and discount gatherings. Our rites of passage are smartphone releases. Like Manchurian candidates, we have been made into Manchurian consumers, who subconsciously buy when our brand masters trigger us. Many horrors of the injustice of the past were customary, so we must continually question our culture and customs, looking for what we are presently accepting of that will be future regarded as shortsighted and unthinkable. Re-discover what is real and become human again. The greatest gifts in life are often the most simple and overlooked. Look to nature for the answers – and to your own heart – look to yourself!