First, make sure that you plan your communication appropriately. Then think about how you’ll structure what you’re going to say.
When you do this, think about how important a book’s first paragraph is; if it doesn’t grab you, you’re likely going to put it down. The same principle goes for your speech: from the beginning, you need to intrigue your audience.
For example, you could start with an interesting statistic, headline, or fact that pertains to what you’re talking about and resonates with your audience. You can also use story telling as a powerful opener. Planning also helps you to think on your feet. This is especially important for unpredictable question and answer sessions or last-minute communications.
Remember that not all occasions when you need to speak in public will be scheduled. You can make good impromptu speeches by having ideas and mini-speeches pre-prepared. It also helps to have a good, thorough understanding of what’s going on in your organization and industry.